Betaworks Studios is looking for a passionate and experienced Growth Marketing Manager to join our team!

Betaworks Studios’ mission is the professional and personal advancement of builders and doers through community and connections. We are hiring a Growth Marketing Manager to help up grow our community and bring this mission to founders, developers, and early employees building amazing products out there. To achieve this goal, you’ll develop cohesive marketing strategies based on member insights and business trends, and partner closely with our Events team to bring campaigns to life. You’ll be responsible for the overall growth of our membership, owning strategy and leading execution for all paid and owned marketing channels and you will be an integral part in building our local marketing strategy, and drive strong tactical execution in to achieve brand goals.

You are a great fit if you are:

  • A curious marketer: you have an innate interest in and passion for growth marketing and IRL communities
  • A humble teammate: no task is too small - you're ready to help and support your peers
  • A creative wordsmith: you understand how important it is to embody the club’s voice and can adjust your writing style to suit different audiences and mediums
  • A flexible multitasker: your love for organization and passion for to-do lists keep you on track
  • A meticulous overachiever: you thrive in dynamic, collaborative environments and are driven by meeting and exceeding goals
  • An analytical thinker: you are whip-smart, inquisitive, extremely detail-oriented, highly organized, enjoy working with data sets, spreadsheets, and marketing analytics platforms

What you’ll do:

  • Develop and coordinate integrated marketing and comms campaigns across web, social, PR, email and other channels
  • Drive awareness for Studios and its members
  • Develop membership pipeline and drive customer acquisition
  • Create plans and execution strategies to grow our list of partners
  • Develop and implement paid media campaigns
  • Analyze and report on marketing metrics on both owned and paid channels
  • Create new datasets for the rest of the team to understand and act on insights collected
  • Contribute to design and copywriting for email, landing pages, ads (and more!)
  • Help craft a strategy and execution plan to expand our community beyond the walls of our club
  • Develop relationships with other players in the space through networking
  • Support the Programming & Experience team with idea generation and execution

You should have:

  • At least 2+ years of experience in B2B or B2C demand Generation with proven success in developing and executing multi-channel acquisition programs
  • A demonstrated experience cultivating community and partnerships
  • Robust experience in field marketing strategies and tactics
  • Some event marketing experience
  • An outgoing personality — this job requires that you are comfortable interacting in person with potential customers and event attendees in face-to-face and group settings, and that you attend networking events
  • A desire to contribute to a cross-functional, high-performing team
  • Strong verbal and written communication skills
  • A go-getter attitude and the capability to define your own daily agenda according to goals set by the team
  • A strong work ethic and a kind personality — we’re a no BS company and only work with people who want to be nice to others

Nice-to-have:

  • 1-2 years experience in a venture-backed start-up
  • Marketing platform experience (Hubspot, Airtable, SplashThat, Eventbrite, Optimizely, Fb Google and LinkedIn Ads)
  • Project Management experience
  • HTML/design experience
  • Past experience at or background in tech or media startups

Pay, Perks & Such:

We offer a full slate of benefits including medical coverage for you and your family/spouse/legal dependents, free membership to One Medical, flexible vacation, and a 401(k) plan, paid parental leave. We also offer extra-fun benefits like snacks and cold brew on tap :)

We value diversity and believe in forming teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds and different industries to apply. Come join us, and find out what the best work of your career could look like here at Studios.

Applicants must be currently authorized to work in the United States on a full-time basis.

About Betaworks Studios

Betaworks Studios is an innovative new social club tailored to bring together the community of builders. Studios caters to its select private membership of entrepreneurs, creatives, and investors by curating events, speakers, and experiences around frontier technologies.

At Betaworks Studios, we pride ourselves on our collaborative culture that is pervasive throughout every step of our employees’ journey. This culture has helped Betaworks build incredible companies like Giphy, Dots, which became like families. Collaboration is at the heart of working at Betaworks, blurring the line between club members and employees.

About Betaworks

Betaworks is a New York-based startup studio. We build companies in-house as well as invest and accelerate. We also build communities. We're a diverse team, but we have one thing in common: we're all passionate builders. Some of the companies we’ve built from the studio are Giphy, Dots, bitly, Digg, Instapaper, Tweetdeck, and Chartbeat, among many others. At Betaworks we are focused on building for tomorrow. We are continually thinking, ideating and creating around what we’re passionate about; growing startups.